IT TAKES A COLOURIST.

A SalonCentric Canada storytelling series, elevating beauty professionals one success story at a time.

It Takes a Pro

One industry. Thousands of stories. One community.

It Takes a Pro follows beauty professionals across Canada, at every stage of the journey. Because this industry is about more than great hair. It is about the passion, the dedication, and the moments that shape who you become behind the chair.

Explore the movement

BEHIND THE MOVEMENT

Every pro has a turning point.

It Takes a Pro is a storytelling series celebrating the professionals who are shaping the future of the beauty industry across Canada.

From salon owners and educators to independent stylists and colour specialists, every feature shines a light on the people behind the chair—their passion, perseverance, defining moments, and the journey that made them who they are today.

It Takes a Pro is not a highlight reel. It is a record of the decisions that got people here. The ten years spent working for someone else. The lease signed before it felt safe. The class booked on a day off.

Explore the stories

EXPLORE the story

Go Beyond the Story.

Behind every chair is a story.
Behind every story is a pro who chose to keep growing.

Read the Stories

Desiree Catana

On Taking Risks & Building Something Bigger

From a receptionist desk in Ottawa to owning two Toronto salons. Desiree built her name on instinct, resilience, and a willingness to bet on herself.

Read the story

Peter Gosling

On Education, Leadership & Leaving a Legacy

Co founder of Glassbox Barbershop and the Glassbox Institute. Twenty years in, Peter explains why he still books classes.

Read the story

EXPLORE the story

Go Beyond the Story.

Behind every chair is a story.
Behind every story is a pro who chose to keep growing.

Desiree Catana

On Taking Risks, Building Community, and Leading with Heart

From a receptionist’s desk in Ottawa to owning two Toronto salons, Desiree built her name on instinct, resilience, and a willingness to bet on herself. Proof that doing things with good intentions always comes back to you.

Read the story

Peter Gosling

On Education, Culture, and Earning Your Place Behind the Chair

Co-founder of Glassbox Barbershop and the Glassbox Institute, Peter built a grooming brand and a school on one belief: education is the heartbeat of everything. Twenty years in, he shares what it really takes to make it.

Read the story

BEHIND THE VOICES.

Hear Their Stories.
In Their Own Words.

Go beyond the written story through exclusive video interviews with the professionals behind the chair.

Hear their experiences, their challenges, and the moments that continue to inspire them to grow, create, and lead.

Before you read the story, hear it in their own words

Watch the Video Series

Behind the Chair with Desiree Catana

Discover the moments that shaped her career.

IT TAKES A COLOURIST.